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The first part of the article discusses previous definitions of fetishism in order to distil some central themes . Santa Fe, NM: School of American Research Press.
The fetishization of the commodity shields us from alienation. like Slavoj *Žižek have combined the psychoanalytic definition of fetish with Marx's own to create.
POLITICAL THEORY - Karl Marx
Definition us techno fetishism - there
So it should not surprise us that, precisely within the estranged form of appearance of economic relations in which these prima facie absurd and complete contradictions occur — and all science would be superfluous if the form of appearance of things directly coincided with their essence — that precisely here vulgar economics feels completely at home, and that these relationships appear all the more self-evident to it, the more their inner interconnection remains hidden to it, even though these relationships are comprehensible to the popular mind. Historical Ecology: Cultural Knowledge and Changing Landscapes, pp. So what is really different in our lives as a result of computers? It is nothing but the definite social relation between men themselves which assumes here, for them, the fantastic form of a relation between things. PRINTED FROM OXFORD REFERENCE iloveironmaidendotcom.com. All of which is to say, people become personally attached to whatever technologies they are using, be they books, computers or toasters. View all reference entries.